8/5/2023 0 Comments Facebook app download campaign![]() The cost per click has been supplemented with a cost-per-action metric, which is claimed to allow marketers to better manage budgets while benefiting from optimised ad delivery.įacebook’s Developer Blog says video creative is an "effective way to drive engagement in news feed", but it’s notable that the videos do not automatically start playing in a user’s news feed. There is also a new way to pay for the ads. Up until now, these ads have used static pictures, but introducing video should boost the service.Īccording to Facebook, DoubleDown Casino, which has used the video ads, has increased the number of apps downloaded and reduced the cost for each install. Mobile App Ads for Installs allows brands to advertise their apps in news feeds so users can download them from Apple’s App Store and Google Play while still on Facebook. ![]() But the site is looking for ways to make this a bigger part of the Facebook advertising offer as video is seen as a huge growth opportunity. Advertisers can already run their own video creative through Facebook ads on desktop and mobile – some use TV ads, others prepare specific content. ![]() ![]() The social network is looking to ramp up the use of video in its mobile advertising. Last week, Facebook launched a service allowing video creative to be used in mobile app ads for the first time.
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